Advocating for Executive-Level Diversity in Healthcare Technology

A Member Profile on Deon Norals, President & CEO, iHealth Innovative Solutions (iHealth)

Deon Norals owns and operates iHealth Innovative Solutions (iHealth), a CBE, and SBA HUBZone-certified health information technology company located in Washington, D.C. iHealth is focused on bridging the gap between healthcare, research, science, and technology. Specifically, the company is leveraging and accelerating health care intelligence and analytics, cloud migration, electronic health records management and implementing robust cyber security strategies for major corporate clients and Government Agencies. This also includes extensive partnerships with Amazon, Microsoft, and IBM.

iHealth joined the DC Chamber of Commerce in 2018. As a member, Deon is motivated to help other Chamber small businesses cultivate relationships that lead to opportunities. Additionally, his experience serving as the President of the National Association of Health Service Executives (NAHSE)-Washington Metropolitan Area Chapter, highlighted the disparities in C-level healthcare professionals. His goal is to increase diversity above the managerial level and into the C-Suite level. Part of that task involves auditing members to get a better sense of needs and wants, discussing how to bridge the gap in employment disparities for people of color, pay equity, and providing advocacy, direction, and messaging around the needs of Chamber members. 

As a committee member for the DC Chamber’s Health and Wellness Committee, Deon supports the committee’s advocacy to promote better health policies for its members and the community at large. Even outside of his work with the Chamber, Deon is very active in encouraging more research, data and funding that address the health disparities in communities of color. He’s created strategic partnerships with Howard University and Alabama A&M University, which will create a pipeline of professional opportunities for students interested in addressing race-related health disparities through research, science, and technology. 

A natural connector and networker, Deon believes the biggest advantages of joining the Chamber are the collaboration, the space to cultivate relationships with members, and engaging in community involvement. “The Chamber is a great space for C-Suites to discuss HR, industry best practices, accounting, and technology. Joining this community can become your competitive advantage as you network with committees and teams and learn about or are referred to opportunities by word of mouth.”

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